By taking a little extra time and following a few basic principles, you’ll see a real difference in both the appearance and durability of your clothes.
Why clothes wear out
With everyday use, washing, and constant friction, fabrics naturally become “tired.” When an outfit is worn very frequently, wear and tear appears faster: the fabric loses elasticity, colors fade, and overall quality changes.
That’s why proper care matters — not only during washing, but also in how clothes are worn and stored
Five essential tips that make a real difference
1. Avoid wearing the same garment too often
Even the highest-quality fabrics need time to rest and recover their original shape.
Try not to wear the same item more than twice a week — especially if it’s elastic or made from delicate fabric.
2. Turn clothes inside out before washing
Simple, yet incredibly effective.
This helps protect:
colors from fading
fibers from friction
details such as prints, embroidery, and textures
3. Wash often — but wash correctly
Dirt and stains that remain on fabric for hours can cause damage over time.
Frequent washing doesn’t harm clothes — incorrect washing does.
Choose a gentle liquid detergent suitable for frequent use and low temperatures.
4. Avoid tumble drying whenever possible
Very high temperatures can cause shrinkage, harden fibers,
and damage elastic fabrics.
Air-drying in a shaded, well-ventilated area is always the best option.
5. Pay attention to folding & hanging
The right storage method can significantly extend the life of your clothes.
Prefer wooden hangers
Avoid hanging wool or highly elastic garments — fold them instead
Avoid metal hangers, as they can distort shoulder shapes
Final tip
Treat your clothes as you would treat something valuable.
With small daily habits, your garments can look new for many years.
Before wearing them, before washing them, and before storing them —
take a few extra seconds.
They’ll reward you for it.
